Using Custom Stickers to Help Your Business Get More visibility and Awareness!
I’m a big fan of custom stickers, they are such an easy and effective way to add some personality to your products whilst increasing your brand awareness.
Unboxing has become a big part of customer satisfaction - adding custom-designed calligraphy stickers to your packaging is a small but impactful way to turn your brand into an experience. Whether it's a thank-you note sealed with a branded sticker or a custom design that complements the product inside, it creates an impression that lasts longer than the package itself. Customers are more likely to snap a picture, post it online, and tag your brand - free marketing!
Stickers can also help reinforce your brand identity, key when growing your business. You can design stickers that reflect your unique calligraphy style or use your business logo in sticker form. Place them on every envelope, gift box, or shipping package. It’s an affordable way to carry your brand beyond your product.
Let’s take a look at a few of the ways you could use customer stickers for your business:
1) Add product-specific stickers:
For example I love to add branded ‘fragile’ stickers to my Christmas bauble orders - you can even customise the text into a fun message, to match the tone of your business. When I started my Etsy shop, I remember that I ordered a bunch of ‘happy mail’ stickers to add to every box, customers loved them!
2) Add logo stickers to your posting envelopes, or poster / card orders
This is such an effective way to make your business more memorable, your customers will start to recognise your brand and if the product is gifted, it can encourage the recipient to look up your Etsy shop / website.
3) Start your own collectable stickers
If you're a fan of Procreate like me, you could turn your calligraphy and drawings into a fun sticker collection. They would look good on water bottles, laptops, lunch boxes etc!
4) Use seasonal stickers
Mixing up the stickers you use on certain products throughout the year is a great way to keep customers engaged. For example sending out beautifully wrapped products during the festive season with cute Christmas messages all set and ready to gift is sure to be appreciated by your customers!
I hope you enjoyed reading this - take a look at my preferred customer sticker supplier Sticker Market.